We discover the causal factors of consumer purchase behavior – these factors are called Consumer Hedonics.
Consumer Hedonics are the causal factors of consumer purchase behavior. The word ‘Hedonics’ comes from the root word Hedonism. Baker Street added an “ics” at the end, to signal that we have turned the passionate factors of consumer behavior into a mathematical science.
Point-of-Purchase / Point-of-Use
We have a strong bias for ACTION
We independently tell you what we think based on the data – not necessarily what you want to hear – in the voice of the consumer. From this we recommend a winning course of action as if we are YOUR business.
Finally, we will help you lay solid foundation for success on new business development and provide actionable recommendations supported by Consumer Hedonics – and our independence.
The Right to SucceedSM
To be the best-in-the-world we have built the methodology called The Right to Succeed – our proven, proprietary method used by over 100 of the fortune 500.
Click here for the detail explanation of our unique and proprietary methodology