Our solutions align the organization, people and the resources – dollars, time and effort – behind the one best idea to pursue that will deliver the maximum top-line revenue growth with the highest probability of success. All quantitatively proven based on real consumer behavior.
In depth interviews: 120 in-store and in-home 1-on-1
Segmentation and modeling
Segmentation Map(Source of Volume)
Benefits & Insights in Voice of the Consumer
Consumer and Expert Inputs
Quantitative rating and ranking
The power of context
Output: 10 new product or branding ideas
Statistical confidence (N=300+)
Output: Quantitative validation that provides probability and magnitude of success
We try to never re-create learning already in hand.
Anonymous Shopping intercepts are the inputs.
Research is conducted 1-on-1 with the consumer in-store, in-home and in-use.
We often perform 57 or more 1-on-1s to ensure we have the data to put the puzzle together.
To compare and contrast consumer behavior – 1/3rd Category/Brand users/purchasers, 1/3rd lapsed or non-Brand users/purchasers, and 1/3rd Loyalists [heavy Category/Brand]
We eliminate the two most prevalent mistakes caused by bias:
We compile all of the data collected direct from the consumer and utilize our proprietary methods to crack the code.
Our executives have the experience it takes; Don with 19 years at P&G – ultimately Global Marketing Director and VP of Innovation, and Matt with 10 years as a Naval officer, and 8 years with P&G in Marketing and Management.